Edwin
Tjitrowihardjo

Digital Marketer and Industrial Engineer
I optimize operations and drive innovative marketing strategies in the dynamic advertising and e-commerce landscape.

About

My interest in ads started back in 2000s when I first watched this TV ads that feels nostalgic till this day.

Graduated as Marketing MSc from Corvinus University, I am proficient in working with data analysis and data visualization. Furthermore, I have extensive experience in optimizing keywords, increasing traffic and clicks, and delivering engaging content.

What makes me unique is my passion in content marketing and copywriting that can be found on all of my projects. I excel in working both independently and in collaborative team environment. Additionally, I like to catch up on "up-to-date" and innovative new trends around digital marketing and technology.

Experience

Indonesia
Feb 2024 – Now
PennyDecorGuide
Content Marketer

Publishing SEO friendly articles about Home&Garden. Developing on-page and off-page optimization using OpenAI, SEMRush, and Ahrefs. Conducted web analytics with Google Analytics and Google Tag Manager. Generating reels for social media content creation.

Hungary, Indonesia
Jan 2020 – Now
Wakawiki
Ecommerce Marketer

Established an ecommerce store in Etsy. Worked with SEO analysis, copywriting, keywords optimization, and A/B testing to improve performance of paid channel. Managed to get up to 15% conversion rate during high season.

Indonesia
June 2018 – Jan 2019
Brighton
Consultant

Managed social media campaign to generate new leads and impressions. Monitor clients’ preferences, market trends, and new development.

Indonesia
June 2016 – July 2016
Jaykay Files
Quality Control Intern

Internship in files manufacturing firm. Collaborate with QC team and performing data analysis and visualization. Created report for the process improvement.

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Projects

Ecommerce

I established a brand named Wakawiki. I provided digital assets created with Adobe Suite, used Google Analytics, and conducted keyword research with Ahrefs and SEMrush.

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Tiktok Reels

I shoot, edit, and published short 10 seconds video for popular place of interests in Budapest, Hungary.

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Webflow CMS

Transitioning from Wordpress to Webflow. Building, organizing, and optimizing the site with animation, navigation, and SEO.

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Medium Writer

I write and publish AI technology and Digital Marketing articles via Medium. Articles is written and optimized for SEO, navigation, and easiness to read.

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Wordpress CMS

A Wordpress site for Home & Garden. This is one of my favorite ongoing project with the goal to rank in SERP and optimized for mobile users.

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Designed in Webflow. Visually enhanced with Coolors, Lottiefiles, and Icons8. Optimized with OpenAI and BoredHumans.

© 2024 | Edwin Tjitrowihardjo